The Mid-Market is Hot

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From the Blogosphere

The Mid-Market is Hot

May 10, 2006 3:51 PM
From Blog: Craig Schiff

We work directly with end users, speak regularly with the key vendors, and also converse with our fellow consulting companies in the performance management space. Over the past several weeks a clear trend has emerged: the mid-market is a key focus area for BPM. On the end user side we are seeing a steady flow of new customers and prospects that fit the typical mid-market profile ($ 500 million or less in revenues). As we meet with vendors we are seeing those that have historically been focused on this market trying to figure out how to win even more of this business. The larger vendors are starting to target this market as well and are putting together comprehensive product and go to market strategies for this group. The consulting companies are trying to understand the dynamics of this market. They are trying to figure out how to play in a market that is very cost sensitive and prefers more packaged solutions. We believe there is a tremendous opportunity here for the solution providers that focus on low total cost of ownership, reduced demand on IT, ease of use, while still being able to handle complexity. The mid-market does not need 'lite' versions of products. They need powerful solutions that will grow with them but are relatively easy to implement and use and priced appropriately for their size.

[ Read the entire post at Blog: Craig Schiff ]