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From the Blogosphere
November 13, 2007 11:00 AM
From David Maister Blog: Passion, People and Principles
One of the most common topics I am asked to advise on is
achieving distinctively high levels of client service. I find that many firms
underestimate how tough a diet and exercise program (see STRATEGY AND THE FAT
SMOKER) it would really take to pull this off.
Among the changes that most firms would need to make are:
- Adopting a culture that no longer allows people to “opt out”
on the topic of client service excellence on the grounds that their skills lie elsewhere.
A firm can’t get a reputation for something that not everyone does.
- Finding some way to monitor client feedback in real time
(not just once a year) and make it credible to everyone that there will be a
follow up for anything less than excellence.
- Providing training in client counseling skills
- Providing research support from the marketing department to
help service delivery people stay current on client industries
- Enable sharing of experiences (workshops and workbooks)
among practitioners on an ongoing basis to establish a continuous improvement
approach to client satisfaction.
- Implement disciplined project management systems, including mandatory
processes for communications strategies with clients mid-process.
- A systematic program of senior officer visits to clients to "role model" the firm's commitment.
None of these approaches are new or innovative. (I first
wrote about them in the 1980s, and I wasn’t the originator then) However, it is
still my experience that firms are less than systematic in implementing a
client service strategy.
What systems do you think are need to pull this strategy
off? What else needs to be in the "change package?"
[ Read the entire post at David Maister Blog: Passion, People and Principles ]
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