The Difference Between Scorecards and Dashboards

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The Difference Between Scorecards and Dashboards

May 1, 2008 10:55 AM

The terms scorecard and dashboard are often used synonymously, yet each tool provides a different set of capabilities, according to Gary Cokins, global product marketing manager for performance management solutions at SAS. Sure, both are used to track results, both abound with visual aids like traffic lights and dials, and both offer alert messages and drill-down reporting, yet scorecards are intended to be strategic while dashboards are intended to be operational. "Dashboards are primarily for data visualization; they display what is happening during a time period," explains Cokins. On the other hand, scorecards "chart progress toward strategic objectives," distinguish KPIs, and measure "organizational activity at a summary level against pre-defined targets to see if performance is within acceptable ranges."

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